What it means and how we do it
The production processes allow us to always have new, innovative products that respond more and more to the needs of the market: their final realization is only the last step of a longer process, made up of ideas, analyzes, drawings and subsequent modifications.
What does product design mean?
The final products of industrial processes are objects that we use in our daily life and which are designed to simplify our life. The product design and design phase is one of the first stages of the process, in which the different perspectives and ideas for the creation of the object are evaluated. The official definition of industrial design was coined in 2015 by the World Design Organization: “Industrial design is a strategic problem-solving process that drives innovation, creates business success and leads to a better quality of life through products, systems, innovative services and experiences “.
The meaning of design is, however, much broader and more technical than the official definition: we must consider the production process, the life cycle of the product, the relationship between the product and the end user, getting closer and closer to design thinking. Design is therefore positioned as the analysis of each characteristic that makes that product the most functional for the end user, respecting the demands of the market and the customer, considering the technical and structural properties and paying attention to its environmental impact (a theme which is receiving increasing attention in recent years).
Life cycle: what is it and how is it configured?
The life cycle of a product is a graphic representation of the development of the product: from its conception and birth, to its adoption by the market, to its subsequent redesign and modification, to ensure that it is chosen by customers.
Listening to the customer and their needs is fundamental: the product, therefore, and especially its design, are linked to the understanding of the needs of the market and the end customer, with the ultimate aim of simplifying processes and promoting well-being daily.
Design Thinking: What is It?
Design thinking is a design model aimed at solving problems by exploiting the creative vision: at the center of the model is the user, be it the end customer or an intermediary. Empathy, understanding and approaching the customer’s needs become a founding principle, which is important to consider throughout the product life cycle.
The Design Thinking for Business Observatory of the Politecnico di Milano has identified four forms of Design Thinking (source blogosservatori.net), depending on the objectives of the project:
- Creative Problem Solving is a methodology with which companies innovate by understanding the user’s needs by imagining as many solutions as possible to meet his needs;
- Sprint Execution: the goal is to create a product to be launched on the market, following the needs of users;
- Creative Confidence: entrepreneurship within companies is stimulated, involving people to give them more space;
- Innovation of Meaning: the goal is to bring value both to the organization that promotes the vision and to the end user.
At the heart of Design Thinking is the designer’s thinking: he asks questions, observes and designs only after having discovered what the user’s wishes, needs or problems are.
How do we do it in Aircom?
One of our founding values is precisely design: we believe that the aesthetics of an industrial product are as important as its efficiency and we are committed every day to ensure that our products are characterized by materials, colors and shapes.
We only choose 100% made in Italy certified materials, and we distinguish our automatic spray guns based on the colors. The shape of our guns is also particular: we use the help of industrial designers who support our design department with new ideas and innovative proposals, to ensure that we are always one step ahead.
Are you curious to know more?